Vijay Jain

Co-Founder & Director: ORRA

Mr. Vijay Jain is CEO and Founder Director of ORRA, India’s premier jewellery brand with a diversified retail chain of 32 boutiques across 24 cities.

Before being at the helm of ORRA, Mr. Jain had a decade of exposure in areas such as Advisory, M&A and investment banking across diverse industries. His repertoire of work spans several
leading investment banks that include Kotak Mahindra, Peregrine, SSKI and Rabo Bank. He has been an advisor across different verticals such as Luxury goods, Retail, Beverages, Conglomerates, Media, Internet, and Infrastructure including Power. Currently he is on the advisory board of a social media company. In the retail sector he has advised several companies such as Café Coffee Day, Barista, Crossword, etc.

A sense of entrepreneurship and the need to create value saw him make a significant change in his career to follow his heart. He took over a family run business and turned it into a professional organization which now employs over 450 people. He has been responsible for the conceptualization and successful launch of ORRA. It is his vision, cross functional experience and most importantly his love and passion for retail that has seen ORRA evolve into a brand to reckon with in the retail space. The focus is to now evolve in the digital arena.

The need to give back to society and his keen sense of aesthetics resulted in collaborations with noted artists like Anjoli Ela Menon, late S.H Raza and Tarun Tahiliani to raise funds for charity. The privilege of having hosted Belgian Royalty or the presence of the brand at International events can all be attributed to his forward looking approach. Mr. Jain has been a speaker at various business forums including FICCI, India Retail Forum and the Harvard Business School.

ORRA has won accolades along its journey with being awarded the Best Jewellery Chain, Most Innovative Jeweller amongst others, and most importantly the confidence of consumers. It has most recently also won the prestigious award for the Best Earring Jewellery Design of the year at the National Jewellery Awards 2016, Blogger’s Choice Award (Non- Vivah) and Best Platinum Sales Manager National awards at the Retail Jeweller India Awards 2016.

Mr. Jain has earned a master’s degree in management from S.P. Jain Institute of Management, completed his bachelors from Sri Ram College, Delhi and his schooling from St. Paul’s, Darjeeling


Customer Experience: Changing Shopping Experiences in India – End to End Brand Experience

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The Brand Experience is the first experience a prospect of new customer will encounter as he or she learns about the brand. Companies and brands are finally beginning to realize the importance of creating an end-to-end brand experience for their consumers.  The goal here is to research and design brand experiences that will entice customers […]

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