Sandeep Budhiraja

Country Head India: MMR Research Worldwide

Brand & Consumer Insight professional with more than 20 years of experience. Have worked in India & China with global agencies like Millward Brown, Nielsen, icon Added Value & IMRB International.

Branding, brand equity and segmentation are areas that I have extensively worked in.

Have worked across a wide spectrum of industries, covering FMCG, Services, telecom, consumers durable, finance and media.

Area of interests are Branding, Brand Equity, Brand Communication, Digital, Social Media and Online Marketing.

Specialties: Branding, brand strategy, brand identity, brand equity, marketing, market planning, social media, digital and segmentation. Multivariate techniques like cluster, latent class cluster, conjoint and brand equity modeling.

He is a visiting faculty at Great Lakes Institute, Indian Institute of Management at Indore, Lucknow & Kozhikode in India. He has been taking full courses on Brand Management, Advertising & Advanced Market Research.

In his spare time, Sandeep is an avid reader and a fan of Manchester United. He also writes articles in magazines and is working on a book relating to branding.