Founder & CEO: Velvetcase.com
Kapil Hetamsaria conceptualized velvetcase.com in the year 2012 owing to his thorough experience in technology during his previous tenures and his liking for jewellery.
Kapil’s interest in this field started when he undertook a training course for diamond manufacturing and trading during his college days as an engineering student at VJTI, Mumbai. One thing led to another and he ran a retail diamond jewellery business for five years before heading out to the US for further education. Post completion of an MBA with Honors from the Booth School of Business at the University of Chicago, he was hired by McKinsey & Company where he closely interacted with Fortune 500 corporations in the Internet, Technology and Retail industry segments. Through his work at McKinsey, Microsoft, Dell, British Telecom he became an expert on the digital commerce business model with a good understanding of the technology led retail industry in India.
Once he returned to India, Kapil, decided to use the best of his knowledge to take the jewellery industry to the next stage by bridging the online-offline gap for customers and this led to the establishment of a first of its kind hybrid commerce platform – Velvetcase.com.