Jaspreet Bindra

Senior Vice President - Digital Transformation: Mahindra & Mahindra

Jaspreet Bindra has twenty years of business leadership, sales and marketing, business turn-around, and entrepreneurial startup experience – across digital, mobile, retail and telecom businesses, largely in the consumer and SME space.

Currently, he is the Senior Vice President – Digital Innovation and Ecommerce for the Mahindra Group of companies.

Before that, Jaspreet was the CEO of AskMe, the yellow pages provider transformed into a mobile app-led local search play. Prior to that, Jaspreet spent more than six years with Microsoft India as Country Manager ofthe Internet and Mobile business, and thenthe Regional Director for the Retail, Entertainment and Devices business.

Jaspreet started his career with the Tata Administrative Services (TAS), and spent ten years with the Tata Group, across the FMCG and telecom businesses of the Group. He also was part of the startup teamof  Baazee.com (now EBay India), as their Chief Operating Officer.

Jaspreet is also very active across the tech start-up ecosystem, and has invested, advised, mentored and incubated a dozen tech start-ups. He Jaspreet has been the Vice Chairman of the Internet and Mobile Association of India (IAMAI), Member of FICCI Media & Entertainment Committee, and is a Charter Member of TiE.  He has spoken at HBS, ISB, IIMA, IAMAI, CII and other academic and industry forums. Business Today listed him as one of  the ‘The Top 25 Young Managers in India’.

Jaspreet is a Chemical Engineer and an MBA in International Business. He has been a keen quizzer having been the National champion in Brand Equity Business Quiz thrice.