Mentor / Investor: Start-Ups : Technology Products / Internet Services
Atindriya Bose, alumnus of I.I.M. Ahmedabad, has 2 decades of Business Management experience in B2C industries of Consumer Electronics, e-Commerce, gaming & digital media.
He is currently in consultant and investor role with Start-up companies and accelerator programs in Content development (AR / VR space) and Online Services.
He led Sony PlayStation business in India as Country Manager previously. He also has a rich online business experience, having established Marketplace e-commerce model for Rediff.com and leading their Online Subscription businesses.
The Brand Experience is the first experience a prospect of new customer will encounter as he or she learns about the brand. Companies and brands are finally beginning to realize the importance of creating an end-to-end brand experience for their consumers. The goal here is to research and design brand experiences that will entice customers […]