Anil Rajpal

Head, Retail & Consumer Products, Business Consulting, Emerging Markets: TCS


Sales & Marketing: Marketing to Consumers one at a time

The Lalit

Different marketing drivers cater to different business model. A B2B model will require a broader, relationship driven marketing strategy whereas a B2C model will need a more customer-centric approach. So, we discuss the best marketing strategies for their respective business models. In addition today‚Äôs customer expectations are customization and personalization. Some of the key takeaways […]

Main Stage