COO: Stealth Mode Startup
Amiya Pathak is currently working on his new venture, EzCred which is in the space of consumer lending. Prior to starting EzCred, he was part of the Product Management Team at Twitter. Earlier he co-founded ZipDial, which was acquired by Twitter in 2015. In 2014, ZipDial was ranked the 8th most innovative company in the world in Fast Company’s list of the World’s 50 Most Innovative Companies, among industry leaders like Google, Apple and Twitter. In 2015, he was awarded the Top 40 under 40 emerging leaders by Economic Times.
He is a computer science graduate from IIT Kanpur and did his MBA from IIM Kolkata.
Different marketing drivers cater to different business model. A B2B model will require a broader, relationship driven marketing strategy whereas a B2C model will need a more customer-centric approach. So, we discuss the best marketing strategies for their respective business models. In addition today’s customer expectations are customization and personalization. Some of the key takeaways […]